SellerX*

SellerX is building a portfolio of next generation brands that touch people’s everyday lives.

* Sofina is represented in the decision-making bodies of the company.

SellerX is building a portfolio of next generation brands that touch people’s everyday lives. It acquires and scales third-party ‘FBA’ (Fulfilled By Amazon) and other e-commerce businesses and grows them into category-winning brands. The company invests in deep market research, technology, and expertise to drive growth via new channels, new markets and product launches.

SellerX was founded by Harvard Business School graduates Malte Horeyseck and Philipp Triebel with the backing of Felix Capital and other financial investors.

Germany | 2021


Consumer and retail