Laifen*

Laifen is a leading personal care appliance brand in China

* Sofina has an observer seat in the decision-making bodies of the company

Founded in 2018, Laifen is a fast-growing personal care appliance brand in China that aims to offer domestic consumers high quality appliances such as hairdryers and electric toothbrushes. The company is dedicated to innovation and seeks to engineer better versions of everyday products.

Sofina invested in Laifen in 2023. 

China | 2023


Consumer and retail